A $99 monthly social media plan sounds harmless. Low cost, regular posts, one less thing to manage. For a small business, that promise can feel like a quick win. The risk is that many bargain social media companies do not build a plan around your business at all. They use the same content templates across dozens, sometimes hundreds, of clients. The posts go out on schedule, but they often sound generic, feel disconnected from the local market, and do little to build trust. Fo